Razer Merchant Services Partners With Atome To Expand BNPL Acceptance For B2C Merchants
Written by Daily Sun
Starbucks is among the first RMS merchants to pioneer Atome's flexible payment method through this partnership.
Through this partnership between RMS and Atome, customers of Starbucks and other B2C merchants with BNPL enabled can enjoy the benefits from flexible deferred payments, making their products more attainable.
BNPL, known widely as the payment option to enable flexible deferred payments at zero interest, has a booming market with expected growth of US$7.3 billion in 2019 to US$33.6 billion in 2027 at a compound annual growth rate (CAGR) of 21.2%, Coherent Market Insights estimates. According to the 2021 e-Conomy SEA report, the internet penetration in Southeast Asia has risen to 75%, with 40 million new internet users in 2021.
Atome today partners with over 3,000 merchants in the country since entering the market in Q3 2020. Average order value has increased by more than 30%, with an estimated 85% rate of return customers, while consumers using Atome have contributed over 25% of sales for merchants.
"RMS is very excited for this partnership with Atome, as it will benefit our merchants and their customers by offering the latest and most convenient payment methods across Malaysia. We look forward to extending this partnership with Atome to reach and penetrate the Southeast Asian market for consumers who do not have access to card scheme instalments." said Lee Li Meng, CEO of Razer Fintech.
"Through our strategic partnership with RMS, we hope to continue supporting merchants by offering a flexible, secure, and seamless experience to their customers, to further drive their sales and conversions with flexible deferred payments. We are also excited for Atome users who can now pay for their purchases and for RMS merchants who can attract and retain customers with Atome's BNPL," said Jeremy Wong, Head of Strategic Partnerships at Atome.
To pay, users first have to download Atome's app and register an account, before selecting Atome as the checkout payment option.
Hashtag: #RazerMerchantServices #Atome
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ABOUT RAZER FINTECH
Razer Fintech is the financial technology arm of Razer Inc. Established in April 2018, Razer Fintech has grown to become one of the largest O2O (offline to online) digital payment networks in emerging markets and has processed over billions of dollars in total payment value. Razer Fintech recorded a Total Payment Volume (TPV) of US$7 billion for FY 2021, representing an increase of 63.5% year-on-year.
RMS, a leading B2B (business-to-business) solution encompasses:
RMS Online: Card processing gateway supporting global scheme cards and over 110 payment methods, powering online payments for global and regional blue-chip merchants in SEA.
RMS Offline: SEA's largest offline payment network of over 1 million physical acceptance points across SEA. RMS Offline also extends point-of-sale services (such as bill payments and telco reloads), cash-over-counter services including fulfilment of e-commerce purchases, distribution of third-party point-of-sale activation (POSA) cards, and merchant acquiring services for third-party e-wallets.
ABOUT ATOME Atome is a leading buy now pay later platform in Asia, partnering online and offline retailers to increase conversions and grow average orders and customer segments. It currently partners over 10,000 online and offline retailers in 10 markets (Singapore, Indonesia, Malaysia, Hong Kong, Taiwan, Vietnam, Philippines, Thailand, mainland China and Japan). Key merchant partners include Sephora, Agoda, ZALORA, SHEIN, Zara, Marks & Spencer, Charles & Keith, Aldo and Pandora. For consumers, Atome offers choice, convenience and flexibility in how they choose to shop and pay. Atome is part of Advance Intelligence Group, one of the largest independent technology startups based in Singapore. Founded in 2016, the Group has presence across South and Southeast Asia, Latin America and Greater China. The Group is backed by top tier investors SoftBank Vision Fund 2, Warburg Pincus, Northstar, Vision Plus Capital, Gaorong Capital, Pavilion Capital, GSR Ventures and EDBI.
