Tech Start Up Appoints Sanjay Samuel To CEO Position
- Written by Annette Densham
Sydney-based digital transformation software company, Platform Instruments Enterprise Software (PIES) is taking the start-up to the next level with the appointment of tech industry stalwart Sanjay Samuel.
Founder Wayne Spencer said with a few years of solid growth under its belt, it is time to amplify the work being done. “The appointment of Sanjay Samuel as our new CEO will shape our thinking and strategy moving forward,” he said. “We have grown from two people to 40 people with offices across Asia, delivering digital transformation solutions with our bespoke data driven application. So the next step is how we build on our success and reach more people. Sanjay is how we do this.”
With its agile and end-to-end solution, PIES makes the complex and high-risk digital transformation space less risky and more accessible for all levels of business. “After working closely with Nokia, Optus and Mirvac, we knew we needed someone to help articulate our vision. Sanjay Samuel has over 30 years in technology, with half that at the executive leadership level,” Wayne said.
Sanjay has been working with Teradata’s Korean, Japanese and South East Asian businesses, and BAE Systems where he led the FinCrime business globally. His leadership of BAE Systems grew the business significantly over his 6 year tenure. With a strong focus on balancing tactical challenges and strategic objectives while always maximising stakeholder value, Sanjay comes to PIES keen to take its digital transformation solution to other industries.
“I have been around data my entire career. With the digital transformation market valued at $280 billion a year, it is time to live up to the promise of making the process a reality for more businesses,” Sanjay said. “The promise of digital transformation often ends in disaster because the failure rate is reported at $83%, that is $240 billion of IT wasted every year. After the COVID pandemic, people are consuming more and more online and there has to be a better way to deliver on the digital transformation promise. Going digital is no longer an option for most enterprises, it's now survival.
“PIES offers an end user platform that has no code and works in all marketplaces. It is tried and tested and I am looking forward to showing corporations how to eat the digital transformation elephant without risk, without big budgets and without it being a massive time-consuming project.”
